Customer Challenge: Generate more Service Department business from previous customers who weren’t getting their car serviced at the dealership where they bought the car, as well as nearby same Make owners who bought car elsewhere.
Marketing Tactics Used:
- Address specific full color postcard with service specials delivered to homes of past car buyers plus owners of same make within 5 miles of store.
- Email Blast to same addresses
- Address specific GEO Targeted Display and Video Ads on Facebook, Google Display, and YouTube network.
The Results: Dealer saw a 18% increase in Service Business from past buyers; and gained 53 new customers who bought car elsewhere.