Delivering Amazing Return on Investment

Case Studies

Car Dealer

Home Services

Restaurant

Customer Challenge: Generate more Service Department business from previous customers who weren’t getting their car serviced at the dealership where they bought the car, as well as nearby same Make owners who bought car elsewhere.

Marketing Tactics Used:  

  • Address specific full color postcard with service specials delivered to homes of past car buyers plus owners of same make within 5 miles of store.
  • Email Blast to same addresses
  • Address specific GEO Targeted Display and Video Ads on Facebook, Google Display, and YouTube network.

The Results:   Dealer saw a 18% increase in Service Business from past buyers; and gained 53 new customers who bought car elsewhere.

Customer Challenge: Roofing contractor tired of Angie’s List/Home Advisor low bid leads, wanted to target better class of consumers in high-end neighborhoods with older roofs, prior jobs.

Marketing Tactics Used:  

  • Full-Color postcard delivered to every home in their ideal target neighborhoods, choosing a different neighborhood every month.
  • Email Blast to same neighborhood
  • GEO Targeted Display and Video Ads on Facebook, YouTube, and Connected TV to same neighborhood
  • Pay Per Click Campaign on Google to reach consumers actively searching

The Results: Roofer profits increased 23% on average per job, and now have jobs booked up to 4 months in advance in their best target neighborhoods

Customer Challenge:  Restaurant had waitlists on the weekends, but mid-week dinner and lunch business was slow.

Marketing Tactics Used:  

  • Full-Color Oversized 6 x 11 postcard with Best Seller Menu on one side, special offers on the back, delivered to every home in their ideal target neighborhoods. Local Businesses also targeted for lunch specials and team meetings.
  • Email Blast to same neighborhood & businesses
  • GEO Targeted Display and Video Ads on Facebook, and Google, scheduled Monday -Thursday

The Results: 32% increase in weeknight and 41% increase in lunchtime business. Plus, their Business Catering business is up and their Meeting Room is now booked at least once per week.

Car Dealer

Customer Challenge: Generate more Service Department business from previous customers who weren’t getting their car serviced at the dealership where they bought the car, as well as nearby same Make owners who bought car elsewhere.

Marketing Tactics Used:  

  • Address specific full color postcard with service specials delivered to homes of past car buyers plus owners of same make within 5 miles of store.
  • Email Blast to same addresses
  • Address specific GEO Targeted Display and Video Ads on Facebook, Google Display, and YouTube network.

The Results:   Dealer saw a 18% increase in Service Business from past buyers; and gained 53 new customers who bought car elsewhere.

Home Services

Customer Challenge: Roofing contractor tired of Angie’s List/Home Advisor low bid leads, wanted to target better class of consumers in high-end neighborhoods with older roofs, prior jobs.

Marketing Tactics Used:  

  • Full-Color postcard delivered to every home in their ideal target neighborhoods, choosing a different neighborhood every month.
  • Email Blast to same neighborhood
  • GEO Targeted Display and Video Ads on Facebook, YouTube, and Connected TV to same neighborhood
  • Pay Per Click Campaign on Google to reach consumers actively searching

The Results: Roofer profits increased 23% on average per job, and now have jobs booked up to 4 months in advance in their best target neighborhoods

Restaurant

Customer Challenge:  Restaurant had waitlists on the weekends, but mid-week dinner and lunch business was slow.

Marketing Tactics Used:  

  • Full-Color Oversized 6 x 11 postcard with Best Seller Menu on one side, special offers on the back, delivered to every home in their ideal target neighborhoods. Local Businesses also targeted for lunch specials and team meetings.
  • Email Blast to same neighborhood & businesses
  • GEO Targeted Display and Video Ads on Facebook, and Google, scheduled Monday -Thursday

The Results: 32% increase in weeknight and 41% increase in lunchtime business. Plus, their Business Catering business is up and their Meeting Room is now booked at least once per week.